International Marketing is a problem-solving-oriented marketing course designed for undergraduate students who expect to undertake marketing assignments as part of their career paths to general management, and students planning further degree program in the future.
My objective in this course is to present a systematic application of strategic marketing in the global environment. The focus of the course is on the conceptual formulation of comprehensive global marketing strategies. The integrated presentation of operations and policy issues in the course is based on the real world practice in the field. Discussions focus on the operational dynamics of global competition, highlighting key issues emphasized in the current business.
International marketing is, in both its theory and practice, an integrative field. It requires, and in turn facilitates, the development of interdisciplinary, cross-functional, historical, ethical, and technological skills. The acquisition and internalization of these skills by young managers leads to the development of a global orientation that is culturally sensitive and strategic in practice. For instance, better understanding of the evolution of the new world economic order and the roles that anthropology, sociology, politics, legal traditions, the arts, and the norms and values of cocieties have played, and continue to play, on global business help foster greater appreciation of interdisciplinary perspectives on global business.
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